I pity the fool

Who had to read this book, The Handbook of Semiotics. I am at the library and this book was on the table when I got here. Here is a random selection:

There are two directions of heuristic influence between the semiotics of language and theory of codes. One is that the linguistic model of the double articulation of language has become paradigmatic for the study of other semiotic systems; the other is that the metaphor of language as a code has led to specific views of language derived from the more general theories of codes and information.

Obviously I am working very hard.